Solving Real-World Problems Beyond Academia

Researcher Milad Farshad thrives on complex technical challenges to help Viridien achieve ever clearer images of the Earth’s geology.

Milad Farshad has no regrets about leaving academia to join Viridien’s Subsurface Imaging group, where each day is different, and he gets a unique satisfaction from solving real-life problems. He works alongside colleagues with backgrounds including applied maths, cosmology, nuclear physics and Earth science to help develop new algorithms and technology that supports Viridien’s clients in the energy and energy transition sectors. 

Milad, could you tell us about your move from Iran to the UK? 

After graduating with an MSc in Geophysics from the University of Tehran, where I specialized in signal processing and optimization, I decided to do a PhD in Geophysics at MINES ParisTech — PSL Research University. My research focused on subsurface imaging and inversion. Three weeks after graduating, I was offered the amazing opportunity to join Viridien in the UK as a researcher in its Subsurface Imaging department. 

What made you leave academia? 

I really enjoyed my time in academia, but there can be a lack of job security, particularly for junior researchers, as there is no guarantee that one or two postdoctoral roles will ultimately lead to a permanent position. Also, academia can sometimes focus too much on publications and theoretical knowledge; I wanted to move to the energy industry to bridge the gap between my research and ‘real-world’ applications. 

Can you describe a typical week in your job and how your work is making a difference? 

Before joining the industry, I thought this sector might involve a lot of repetitive work and that I would get bored quickly, but it turns out I was completely wrong. Although I focus mostly on developing new algorithms and technologies, a typical week contains much more than this. It involves providing technical support for colleagues, as well as internal and external presentations, reading/writing/peer-reviewing scientific articles, and brainstorming for new ideas with colleagues. 

What real-world problems are you helping to solve? 

Many subsurface imaging challenges relate to final image resolution and computational costs, and the fact that each dataset is different. It’s my role to help get the absolute maximum information from the data in an accurate and efficient way. I am currently working on ways of taking advantage of multiples, the extra information in seismic energy that is reflected in the Earth’s subsurface more than once and conventionally seen as a source of noise during seismic imaging. We can use these to help our clients delineate shallow geohazards prior to drilling and infrastructure placement. The technology we develop in our Subsurface Imaging department isn’t just for oil and gas exploration, though. For example, our tools can help to characterize offshore wind farm sites and identify the most suitable CO₂ storage reservoirs and de-risk their development. I believe this is the path toward net-zero emissions and sustainable future. 

How did your PhD prepare you for your current job? 

My most relevant skills were of course my general technical knowledge, as my research background was a good match with the job requirements. But a PhD can also help to develop soft skills such as presenting, critical thinking, problem-solving, time management and communication, involving both active listening and sharing skills. All these skills are crucial components of my current role, particularly for the meaningful and impactful scientific discussions we have. Viridien also has a lot of resources available, such as webinars, courses and training, to help with personal development and progress. 

How do you view Viridien’s commitment to research? 

From my perspective, it’s one of our greatest strengths and a key driver of our industry leadership. Our ongoing investment in research and development allows us to stay ahead of the curve, innovate new solutions, and remain competitive in a rapidly evolving marketplace. By leveraging the latest technology and scientific insights, we can offer our clients cutting-edge products that meet their changing needs and exceed their expectations. 

In his spare time, Milad enjoys playing video games as a fun and engaging way to relax and challenge his strategic thinking. He also uses photography as a creative outlet for his unique perspective on the outside world. He works out regularly as well to stay active and maintain a healthy lifestyle. 

What do you find most rewarding at Viridien? 

Working alongside smart, thoughtful and eclectic people is very interesting and rewarding. As an ambitious and driven individual, I enjoy being constantly challenged by the work that I do, and I find that I am always learning and growing in my role. One of the things I appreciate most about Viridien is the culture of collaboration and support. My colleagues are always willing to lend a helping hand or offer guidance when I need it, which has allowed me to grow and develop both personally and professionally. 

Do you have any advice for graduate students and postdocs considering a career outside academia? 

I would suggest they speak to people who have made that transition. Internships could be an excellent opportunity to get to know the industry better. If you are not sure about it, just give it a try. And remember, moving into industry does not necessarily mean cutting all ties with academia.